Mobile Technology Meets the Real Estate

Mobile technology is not just beneficial in the technological world. Products and services that go part and parcel with mobile technology can be used to benefit many industries and sectors, not least of all being the real estate industry. If you are involved in the real estate business, pay attention: there are many solutions offered by mobile technology that can help you run your practice more effectively. To be more specific, there are two areas that can greatly increase the productivity and efficacy of the real estate industry: QR technology and Mobile Smartsites.

Custom-Designed and Specialty QR Codes

QR codes have their uses in virtually every industry. This is especially true of real estate. This is because QR codes are a fabulous way to display a house. If you are posting an advertisement for a home in a newspaper or on a billboard, you’re limited to using that ad space; therefore, you can only show a limited amount of pictures, and you can only display a certain amount of content. QR codes allow you to maximize the real estate of your ad space (no pun intended!). By placing a QR code in your ad space, you are allowing a prospective buyer to scan the code and be brought to more photos, information, or even a video of the home. This means that you can give a virtual tour of a home right on someone’s cell phone!

What’s more, these codes don’t have to be black, white, and boring. Because QR codes are becoming quite ubiquitous, it is now possible to create custom-designed codes; that is, codes that contain custom imagery, colors and backgrounds that combine the technology of QR codes with the creativity that you wish to put into them.

Smartsites
Smartsites are absolutely crucial in the real estate industry. Most people already know full well that websites are necessary… but how many people realize that a simple website is simply not enough? If you’re not careful, you may just end up with a website that is unalterable by you, either by virtue of the software it’s built with, or because of the sheer complexity of the back-end process. In today’s day and age, content needs to be fluent; that is to say that it can be, in no way, shape or form, immutable. This is obviously true of the real estate industry, where new properties must be constantly added to a website, and homes that have been sold must be removed. Old information is absolutely detrimental to a real estate website… and this is where smartsites come in. Smartsites allow people to change their content at any time. The days of calling up your Webmaster are long since gone; it’s now crucial to ensure that your website can be changed by you at anytime.

If you are interested in QR technology or smartsites, consider choosing a mobile solution company today that can help your real estate business reach its full potential.