Monthly Archives: August 2017

Behind The Immense Popularity of Mobile Technology

Of the many forms of technology, mobile technology has taken the apex position. It is the most popular topic nowadays and it has covered most fields of life. It is now used in almost all domains of business and personal uses. What’s behind this popularity is something which one needs to know in order to make use of this technology in a way that fits his or her necessity.

So, what triggers this popularity and high demands of mobile devices in the market today? In order to answer that question one needs to answers to himself or herself what do he or she look for in life. What each and every person looks for in life is ease of life. And in this case, Mobile technology has done a great job in rendering people what they desire. It is only through it that one is able to do certain things in life which was once considered an impossibility. This is further heightened by mobile apps development. Mobile devices are just a simplification of the bulky computers and laptops and without the applications, it’s just the same as the normal computers. The applications which are available nowadays allow people of today perform multiple tasks in one go and while on the move.

Once there was a time when one needs to do a particular task on the internet or the computer needs to be stationary and hooked on to the computer. Now, everything has changed. One can do not just one task but many task using a mobile device with specific application installed for the tasks. And everything can be done anytime and anywhere.

When it comes to keeping in touch with loved ones, there was the snail mail, then the telephone, the email, online chatting, etc. but for that one needs to wait for days and hours and one needs to be hooked on to the computer when it comes to chatting. With the advent of the mobile devices and the advancement in mobile apps development, all things mentioned above are already history. One can have email, chatting (voice and video) and other means of getting in touch with loved one in just one device and there is no need for one to be stationary. One can enjoy all these features while one is on the go. One don’t have to worry about professional duties while at home since one can experience a whole new level of multitasking on mobile devices.

Mobile Technologies Gain More Popularity

Businesses and individuals have equally been benefited with mobile technologies. The advancement in mobile technology has helped them with managing a lot of work with very little effort. This is exactly why a lot of individuals and companies are opting to go in for mobile technology and therefore their adoption rate is increasing by the day. Another very important factor for the increase in the adoption of mobile technologies by many companies is due to the development of mobile apps.

Reasons for the popularity of mobile apps

People are very impatient these days and require solutions instantly for problems that they face. People do not have the patience to wait for even a few seconds till the computer screen boots up. The mobile apps are just the thing that such people require. They reduce the waiting time drastically. These mobile apps work by storing all your information on one particular application so that it can be accessed instantly. This helps in looking for a particular kind of information without needing to connect through a network.

A recent report by Forrester research predicts that nearly half the devices that are used for corporate jobs will be mobile in the coming year 2015. This is enough data to clearly understand that mobile applications are here to stay.

The use of mobile apps development in the field of mobile technology

One of the most heard of operating systems these days is the mobile. It gives you a lot of ease in the field of application development and so a lot of other applications are constructed using the mobile platform. Owing to the reason that these are free to download many people are able to use one that they like. Building any business application or non-business application to run on the mobile platform can be done without much hassle. And so the mobile platform is one of the most loved and user-friendly platforms.

The awesome experience and simplicity provided to a user, has increased the sales of technologies using the mobile apps, such as Google’s mobile. Devices based on the mobile platform can be made to perform better with the help of a lot of other applications. A mobile can be converted into a very powerful tool for business purposes by just installing an application that allows one to perform tasks even when travelling. All these applications of mobile apps added to the advantages of mobile technologies and made it even stronger and further-more popular.

Africa Mobile Technology

Mobile phone networks have proven to be a vital piece of technology for Africa. The technology is playing an important part in bridging the infrastructure divide and assisting entrepreneurs and businesses to improve efficiency. The mobile revolution is still in its infancy and organizations are slowly adopting new tools and technology to conduct business. The not-for-profit sector has been on the forefront of adopting and piloting a number of projects and there are some interesting learning for the business world.

Communication for the mobile age

One of the major challenges for any operation is keeping customers informed. When conducting customer service surveys in Africa, outlets often complain about the lack of communication about product offerings and promotions. Many customers are also frustrated about a lack of timely information. As one retailer put it to me in Guinea, “by the time we get to understand the mechanics of the promotion, the promotion has ended.” Most managers and supervisors are using SMS extensively to communicate with customers and increasingly companies are adopting it as an enterprise application strategy. FrontlineSMS created a text messaging system for not-for-profit organizations to address poor communication, which is seen as a major barrier for many organizations. The system leverages tools already available to most organizations, namely computers and mobile phones. The same system is being adopted by companies. For example, companies can use the system to send out mass SMS messages. Companies can categorize their databases and tailor messages according to trade channels and profiles. Companies can also use the system to collaborate more effectively with trade partners and share information.

Mobile learning

In Africa, as in many parts of the world, people are spending more time reading text on mobile phones and mobile learning has seen some interesting developments. Projects such as the Imfundo Yami/Imfundo Yethu in South Africa is currently piloting a project to teach kids mathematics on the mobile phone. The Shuttleworth Foundation in South Africa has also taken the initiative with the M4lit (Mobiles for literacy) project to get children to read. In Africa, where corporate training budgets are often overstretched, mlearning can be viable blended learning option.

Mobile Search

With limited cash flow, many retailers run out of stock on a regular basis and delivery frequency does not always satisfy demand. With low drop sizes (low purchases) increasing delivery frequency is not always a viable option. Outlets are sometimes unaware where to purchase stock when they run out. Mobile search, such as applied by Google’s Application Laboratory (AppLab) in partnership with the Grameen Foundation, models interesting possibilities for business. AppLab builds on the success of another earlier project, Village Phone, in which local entrepreneurs rent cell phone use to villagers. AppLab includes Farmer’s Friend, a searchable database with agricultural advice and weather forecasts, Clinic Finder, to locate nearby health clinics, and Google Trader, which matches buyers and sellers of agricultural produce, commodities and other products. Companies can adopt mobile search to provide important information regarding location and product offering to consumers. It can also be used to assist shop owners in locating the nearest supply point. Users can text a query to a short code and the service will text back the result.

Mapping stock-outs

Most companies in Africa will tell you that visibility in the supply chain is one of the biggest challenges they face. With a lack of IT infrastructure it is difficult to keep track of stock levels and sales data; real time data is just a dream for most. However, organizations are increasingly starting to use mobile phones for data collection. Stopstockouts.org currently uses the Ushahidi website mashup, online mapping technology, to track stock-outs of medical supplies with text messages in Kenya, Malawi, Uganda and Zambia, all in near real time. Ushahidi was initially developed to map reports of violence in Kenya after the post-election fallout in 2008. Text messages are connected with mashups, and create a picture of medical out of stocks. Businesses can use the same technology to track sales and stock levels and identify problem areas and regions. Online mapping can also be used to collect outlet base information and create route maps for distributors and salesmen.

SMS for counterfeit

Most African consumers can testify that purchasing medication can be a risky undertaking. International Medical Products Anti-Counterfeiting Taskforce (IMPACT) estimates counterfeits comprise around 1% of sales in developed countries and more than 10% in developing countries. However, in parts of Africa, more that 30% of the medicines on sale can be counterfeit. MPedigree, a non-profit based in Ghana fights counterfeiting with SMS technology. Consumers can SMS a scratch off panel code to determine if medicine is counterfeit. The same technology can also be used by companies in the textile and beverage sectors, where counterfeit is rampant and a major barrier for market entry.

Banking for the unbanked

With very low banking penetration in Africa, mobile banking provides great opportunities for organizations. Many distributors run out of stock because, as one distributor explained in Zambia, “to go to the bank is half a day out of my trading day. But no cash, no delivery”. Mobile banking (M-Banking) schemes such as M-PESA in Kenya and Wizzit in South Africa are receiving increased attention. As most mobile phone users make use of prepaid cards, prepaid calling credit has emerged as a viable mobile paying system in some countries, notably Kenya. Customers can use M-Banking to pay bills and transfer money. M-PESA is also being used as a savings account even though the scheme does not pay interest. Olga Morawszynski’s excellent research on M-Pesa found that it saves people time that they would otherwise spend traveling between their home and city to deliver money. M-banking holds real potential for organizations in Africa where cash flow and a reliable banking infrastructure remains a constant headache.

Mobile phones have had an enormous impact on peoples’ lives in Africa and can be counted an unparalleled success when compared to any other technology. As a cheap available technology, mobile technology presents a great opportunity and companies should seize the opportunity.

Mobile Technologies In Healthcare

The union of mobile technologies and applications is a growing opportunity for healthcare. There is no denying the innate factor of modern mobile technology. Morgan Stanley Research reports that mobile Internet usage is growing faster than desktop Internet usage, and will reach parity in late 2013. The basis for this expansion in mobile Internet usage may seem evident at first. Among computing technologies, mobile computing devices are typically only an arm’s reach away, making them easy to get to and extremely handy. The abundance of specialized downloadable applications, often available at low or no cost, increases the efficacy of devices over time.

Mobile technologies have colossal potential as an apparatus to promote healthy behavioral transformation, to enhance the caregiver-patient relationship, and to modernize the way healthcare is delivered in various countries around the globe. In fact, mobile technologies are already being used to promote lifestyle changes, encourage patients’ active involvement in their treatment and reduce waiting times in doctors’ offices, with the goal of improving healthcare outcomes.

Pharmacies can also gain several benefits from the emerging trends of mobile technologies. Drug stores are initiating various services that can be made available through mobile technology by launching their respective mobile applications. Being registered with the mobile application of a drug store would allow you to access the history of your prescriptions, research on the drug prices, refill your prescriptions, place requests for new prescriptions and also check the status of your order. They also facilitate payment for your prescriptions through the application. This does not only enable the customer to take care of his health in an easier manner but also simplifies the internal transactions within the pharmacy and enables them to serve the customers better, leading to an increased customer satisfaction.

Few years ago, this would have sounded more like science fiction but today it stands as a reality that has changed the way people perceive healthcare. Mobile technology has brought a revolution into the lives of those patients who were forced to visit their doctors’ everyday by skipping a few important meetings. We now have mobile applications that record your daily blood pressure and other data and directly send it to your doctor’s or physician’s smartphone. It allows your doctor to have a daily check on your physical fitness while you absorb yourself in those important meetings that you otherwise had to skip. This technology also gives the patients a peace of mind as their doctors can monitor their condition on a daily basis.

Moreover, the power of mobile technologies is now assisting people to transform their mobile applications into personal fitness trainers that give them daily workout plans and instruct them on when to warm up, run, jog and relax. It acts as a peer support which is a key component to any behavioral change program. Such applications are transforming their fitness goals into wonderful actions that give results.

Mobile Technology Meets the Automotive

Mobile technology is not isolated to one particular sector. While tech-savvy individuals do put mobile technology to work everyday, it’s not solely them who enjoy the benefits of this important societal advancement.

More and more industries are learning that the future is mobile. Because of the growing ubiquity of mobile phones, there is no single industry that could not benefit in some way from implementing mobile technology. One such industry that can (and does) benefit from mobile technology is the automotive industry. If you’re involved in this competitive sector, then listen up: mobile technology can help you run your business more smoothly, and can also allow you to tackle problems with more creative and innovative solutions.

One of the most interesting aspects of mobile technology is the advent of QR codes. These codes are becoming more and more commonplace, and are by far the best way to get a consumer to a website landing page.

Here are just some of the ways by which QR technology can be put to good use in the automotive industry.

Custom-Designed QR Codes

QR codes are an excellent addition to any business. While they provide many ways for companies to get their target audience to a website landing page, the problem arises when you consider the sheer amount of QR codes that are bombarding consumers every single day. If you’re an automotive company who wishes to stand out, you’ll want a QR code that will be both iconic and memorable. That’s where custom QR codes come in. Now you don’t have to settle for a QR code that’s black, white, and mundane; custom-designed QR codes allow businesses to have codes that incorporate their logos, background imagery and chosen colors.

Specialty QR Codes

While fancy, aesthetically appealing QR codes are nice and flashy, it’s what’s on the inside that counts. That’s where specialty QR codes come in. This technology is not solely for bringing customers to a boring landing page – people need motivation to scan a QR code… And you need to provide them with a call to action to do just that.

Consider some of these innovative solutions that can be incorporated into the automotive industry.

Tag2pdf – You can use Tag2pdf to get vehicle information directly to a customer. QR codes can be placed on car windows; when scanned, the interested customer will have the option to be emailed all pertinent information about the car. This is easily the quickest and most efficient way to get comprehensive information about a product directly into the hands of a customer.

Tag2win – Customers can scan a Tag2win code to automatically be entered into a contest to win an automotive prize. This is a great way to spike consumer interest.

Tag2video – Tag2video provides an incredible opportunity for the automotive industry. These codes can be scanned to deliver a video right to your customers’ phones! The implications of this are obvious: instead of having a boring, static advertisement, you can bring things to life by showing them a video of one of your cars in action!

Together, specialty and custom-designed QR codes provide a comprehensive way of implementing mobile technology into the automotive industry. Make sure you take advantage of this cutting-edge technology and achieve your full potential in a world that is clearly going mobile. Don’t miss out.